Guides
Marketing guides for contractors who would rather be building
How remodelers, pool builders and landscapers get leads from the work they already finished.
- Contractor marketing ideas for small companies that would rather be building
Small contractors do not need a marketing department. They need a short list of things that work, done every week. Here is that list, in the order we would do them.
8 min read - 12 remodeling advertising ideas that cost less than a lead subscription
Remodeling advertising does not have to mean a monthly lead subscription or an agency retainer. These twelve ideas put your finished kitchens and baths in front of local homeowners, most of them for less than one shared lead a week.
8 min read - Instagram for contractors: bio, captions, hashtags and a posting week
Homeowners look up your Instagram before they call, even when they found you somewhere else. Here is how to set it up so that look turns into a message.
8 min read - Video marketing for contractors: what to film, what to skip, and what to make from photos
Video gets contractors more reach than anything else on social media, and it is the format most contractors avoid. You do not need a camera crew, a script or to be on camera. You need the right few videos, made the easy way.
8 min read - Landscaping social media post ideas that reach homeowners, not gardeners
Most landscaping posts get likes from other landscapers and plant lovers. These ideas are built for the homeowner standing on a bare patio, wondering who to call.
7 min read - Pool builder social media: what to post between builds
A pool takes months to build, so most pool builders post a reveal and then go quiet. Here is what to post in between, so your feed works for you all year.
7 min read - Social media marketing for construction companies: a plan you can run from your phone
Most contractors know they should post more and don't, because it feels like a second job. This plan takes about an hour a week, uses the photos you already take, and is built to bring in jobs, not likes.
10 min read - How to get remodeling leads without buying them
Shared leads go to three other remodelers before you pick up the phone. The leads that close come from work people have already seen. Here is how to put your finished kitchens and baths in front of the next homeowner.
8 min read - How to get landscaping clients: 10 ways that work for design-build companies
Design-build clients are not looking for the cheapest mow-and-blow crew. They are looking for proof you can turn a bare yard into the one they have been picturing. These ten ways all come down to showing that proof to the right homeowners.
9 min read - 40 contractor social media post ideas, with examples you can make today
Running out of things to post is the most common reason contractors go quiet. Here are 40 ideas, grouped by what they do for you, all made from photos and jobs you already have.
9 min read