30-day social media calendar for contractors
One post a day for a month, all made from jobs you already did. Built for remodelers, pool builders and landscapers who would rather be building than thinking about what to post.
- Day 1Finished jobYour best recent job, as a reveal video
Pick the job you are proudest of from the last three months. Post it as a Reel and pin it to your profile.
Free project video → - Day 2StoryFix your bio
What you build, where, one line of proof, and how to ask for a quote. Put the trade in the name field.
- Day 3ReviewYour best Google review on a job photo
Use the review that names the project. Put it on a photo of that job.
Google review post maker → - Day 4ProcessToday on site
One photo or a 10 second clip from a current job. No caption needed beyond the town and the stage.
- Day 5TipThe question everyone asks you
Answer the question you hear at every estimate in three short points.
Tip post maker → - Day 6StoryBehind the scenes
A Story of the shop, the trucks, or materials arriving. Keep it casual.
- Day 7Before and afterYour biggest transformation
The worst before you have, side by side with the finished job.
Before and after template → - Day 8Finished jobProject spotlight
One finished job with the town and three details: materials, size, timeline.
Project spotlight maker → - Day 9PeopleMeet the crew
One person, their role, and how long they have been with you. People hire people.
- Day 10TipMaterial A vs material B
Quartz vs granite, pavers vs concrete, gunite vs fiberglass. Give an honest answer.
Tip post maker → - Day 11Before and afterDay one of a current job
Post only the before, with "Here's what we started with". Promise the after.
Before photo post → - Day 12ReviewA client's words
A text or email from a happy client, with permission and names hidden.
Google review post maker → - Day 13StoryPoll
A Story poll between two finishes or layouts from a real job. People love voting.
- Day 14Finished jobReveal video number two
Another finished job as a Reel. Name the town and the scope in the caption.
Free project video → - Day 15TipWhat it really costs
Honest price ranges for your area and what pushes a job up or down.
- Day 16ProcessThe step nobody sees
Base prep, steel, waterproofing, rough-in. Show the work that makes the finish last.
- Day 17Finished jobOne detail close-up
Tile, hardware, coping, lighting. One great close-up of a finished job.
- Day 18OfferBooking now
Tell people when you can start the next jobs, with a real date.
Promo post maker → - Day 19ReviewFive years later
A past job that still looks great, with a line from that client if you have one.
- Day 20TipA mistake you fix all the time
What homeowners or other contractors get wrong, and how to avoid it.
Tip post maker → - Day 21Before and afterThe reveal for day 11
Finish the story you started. Link back to the before post.
Before and after template → - Day 22StoryAnswer questions
Open a Story question box: "Ask me anything about your project." Answer them over the week.
- Day 23Finished jobThe dusk shot
A finished job at blue hour with the lights on. Pools, patios and kitchens all win here.
- Day 24ProcessDesign to done
The sketch, render or material samples next to the finished result.
- Day 25TipHow long it really takes
A realistic timeline for your most common job, week by week.
- Day 26ReviewAnother Google review
A different service from day 3, so people see the range of your work.
Google review post maker → - Day 27Finished jobReveal video number three
A third finished job as a Reel. Check your hashtags.
Hashtag generator → - Day 28PeopleWhy you do this
A short note on how you started and what you care about. One photo of you on a job.
- Day 29OfferA reason to call this month
A free design consult, a seasonal slot, or an inspection. Give it a deadline.
Promo post maker → - Day 30Finished jobMonth in review
Your three best posts of the month in one carousel or video. Then start again at day 1.
Free project video →
How to use the calendar
Do not try to be perfect. Skip a day if you are on a job, and pick it up the next. The calendar is built so that every week has a finished job, a review, a tip and something from the jobsite, which is the mix that turns a profile into a portfolio.
Four of the days are reveal videos of finished jobs: days 1, 14, 27 and 30. Those are the posts Instagram and Facebook show to people who do not follow you yet, so they do the most work. For more on why, see video marketing for contractors, and for more ideas, see 40 contractor post ideas.