40 contractor social media post ideas, with examples you can make today

Good contractor posts do one of three things: show finished work, prove other people trust you, or show you know your trade. Everything below fits one of those. Pick three a week and rotate through the groups. For the full weekly plan, see social media marketing for construction companies.

If you would rather have the ideas in order, the free 30-day social media calendar puts one on each day of the month.

Finished work (post one every week)

1. The reveal: a short vertical video of a finished job, from the wide shot to the details.
2. The project spotlight: the best photo, the town, and three details (materials, size, timeline).
3. One room, one post: the primary bath and the hall bath from the same house are two posts.
4. The dusk shot: pools, outdoor kitchens and landscape lighting at blue hour.
5. The detail close-up: a tile pattern, a coping edge, a cabinet pull, a step light.
6. The same project a season later, when the plants have filled in or the family has moved in.
7. Before you leave: the crew's last look at the finished job.
8. The client's favorite feature, in their words.

Before and after (the most-shared format)

1. Side by side: before on the left, after on the right.
2. Day one: post only the before, with "Here's what we started with", and promise the after.
3. The reveal, two weeks later, linking back to day one.
4. The same angle, three stages: before, during, after.
5. "Guess the budget" under a before and after, with the range in the comments.
6. The ugliest before you have ever seen, and what it became.

Proof and reviews

1. A Google review on a photo of that job, with the stars.
2. A text message from a happy client (with permission, names hidden).
3. "Five years later": a past job that still looks great.
4. Your licenses, insurance and warranty, explained in plain words.
5. An award, a feature in a local magazine, or a supplier certification.
6. A short clip of the client walking through the finished space.

Tips that show you know your trade

1. Three signs it's time to remodel your bathroom.
2. Quartz vs granite (or pavers vs concrete, or gunite vs fiberglass), in one post.
3. What a realistic timeline looks like for your trade, week by week.
4. What the price range in your area actually includes.
5. The one question to ask every contractor before you hire them.
6. A maintenance tip for something you install: sealing pavers, opening a pool, caring for a quartz countertop.
7. A common mistake you fix all the time.
8. What permits are needed in your city, and who pulls them.

Process and people

1. Dig day, demo day or delivery day: the big-machine moment.
2. Meet the crew: one person, their role, how long they've been with you.
3. A time-lapse or photo sequence of one day on site.
4. Material selection: the tile, stone or finish samples the client chose from.
5. The design sketch or render next to the finished result.
6. How you protect the client's house during the job.

Offers and calendar posts

1. Booking now for spring (or for next season), with a date.
2. A seasonal offer with a deadline, like a free design consult before a date.
3. "We have two openings in March": real scarcity, stated plainly.
4. Holiday or local event posts that tie back to a project in that town.
5. An end-of-year roundup of your best jobs.
6. An invitation to see a finished project in person, with the client's permission.

Make the finished-work posts once, use them everywhere

The reveal video is the post that brings messages, and it is also the one that takes the most work if you film it yourself. Vizzmo makes it from 8 to 12 handover photos: a vertical video with music and your logo, checked by a person, in 48 hours. Post it on Instagram and Facebook, add it to your Google Business Profile, run it as an ad and send it to the client.

See examples for remodelers, landscapers and pool builders.